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JURNAL KOMUNIKASI DAN BISNIS
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 23555181     EISSN : 27232956     DOI : 10.46806
Core Subject : Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (MoRTHE)- Kemenristek Dikti, it required that every journal that is published by higher education institutions must be published in the online form. Therefore, In the eighth edition, and afterward, this journal published in a fully online form utilizing the Open Journal System (OJS). Jurnal Komunikasi dan Bisnis is incorporate with Indonesian Communication Sciences Publisher Journal Association (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJIKI)). Jurnal Komunikasi dan Bisnis published twice a year in May and November. The Journal of Communication and Business focuses on research related to communication science and applied communication. In connection with the Communication Studies program at the Kwik Kian Gie Institute of Business and Informatics, there are two concentrations, namely broadcasting and marketing communications. In each edition, Jurnal Komunikasi dan Bisnis has received an article openly. The article will be reviewed by internal and external editors, at least one reviewer who has related expertise with double-blind peer review.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 6 Documents
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Search results for , issue "Vol. 9 No. 2 (2021): Jurnal Komunikasi dan Bisnis Vol. 9 No. 2 Tahun 2021" : 6 Documents clear
FOOD DIVERSIFICATION COMMUNICATION MODEL FROM RICE CONSUMPTION TO TUBER CONSUMPTION Dewi Widowati
JURNAL KOMUNIKASI DAN BISNIS Vol. 9 No. 2 (2021): Jurnal Komunikasi dan Bisnis Vol. 9 No. 2 Tahun 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v9i2.732

Abstract

The mention of Indonesia as a country whose main income is through agriculture, will at least give the impression that Indonesia is truly self-sufficient in food, in other words, it is independent in meeting the food needs of its people. But this is not in accordance with the existing reality. Until now, Indonesia is still dependent on food imports, especially rice commodities, which are still a fairly high order of imported foods. This study aims to analyze the mechanism of food diversification and communication channels built by the community and solve them by using an effective communication model approach. The purpose of this study is to create an effective communication model related to food diversification from rice consumption to tuber consumption. The theory used in the research, namely the Cultural Convergence Theory. This research method uses qualitative descriptive, discussing food diversification in Gunung Putri Village, Kec. Banjar, Kab. Pandeglang. The findings in this study, that the people of Gunung Putri Village, still have not implemented food diversification from consumption of rice to consumption of tubers. Keywords: Diversification, Communication Model, Interaction, Transactional
THE EFFECT OF THE CORONA.JAKARTA.GO.ID SITE OF CONSUMING THIS MEDIUM TO FULFILL THE INFORMATION NEEDS Muhammad Rizky Arbiyanto; Siti Meisyaroh
JURNAL KOMUNIKASI DAN BISNIS Vol. 9 No. 2 (2021): Jurnal Komunikasi dan Bisnis Vol. 9 No. 2 Tahun 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v9i2.768

Abstract

The existence of the site is still used by many people. The site is a source that can be justified. In accessing a site, there must be a motive for its use. The motives that exist in a person in using a media, where in this research are sites, namely diversion, personal relationships, personal identity, and supervision. The theory that is the basis of this research is the theory of Uses and Gratification. While the data analysis method used in the research is quantitative with the survey method. The test results have shown that the questionnaire that has been given to all respondents is valid and reliable, based on the t test that has been carried out, it can be denied that the fulfillment of information needs by motives and consumption. The influence generated by motive and consumption can be neglected as having a positive effect, this can be seen from the Simple Regression Analysis. Keywords: website, fulfillment of needs, corona virus, COVID-19, motive
IMAGE COMMUNICATION BEFORE DEMOCRACY PARTY Cevi Taufik
JURNAL KOMUNIKASI DAN BISNIS Vol. 9 No. 2 (2021): Jurnal Komunikasi dan Bisnis Vol. 9 No. 2 Tahun 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v9i2.769

Abstract

Politics ahead of the contestation cannot be separated from efforts to build an image. The key is to take advantage of the available time to optimize your appearance. Through visual polish and captivating narratives, the media is used as a means of channeling the desire for power. No matter the bad past track record, the quality and competence are still below average, all these shortcomings can be covered by packaging the symbol in such a way. Emphasis on the function of media influence, more emphasis on messages that explain that the figure who is being imaged as the successor of the national leadership has been conveyed. It's just that it is impossible to act openly by asking for support from the community, considering the rules forbid it. Instead, use the media as a manipulation tool to conjure up politicians to be popular in the eyes of their constituents. With regard to this theme, the research aims to reveal the messages used in political socialization. The approach used is a qualitative method with semiotic analysis techniques regarding the signs used by politicians in building self-image in the community. Keywords: politics, message, socialization
POLITICAL COMMUNICATION BASED ON IDENTITY POLITICS AND SOCIAL NETWORKING MEDIA IN THE PERIODE 2012-2017 DKI JAKARTA GOVERNOR ELECTION Didin Sabarudin
JURNAL KOMUNIKASI DAN BISNIS Vol. 9 No. 2 (2021): Jurnal Komunikasi dan Bisnis Vol. 9 No. 2 Tahun 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v9i2.770

Abstract

The pattern of centralized government that turned into decentralized has brought a shift in the locus of power from the center to the regions, including changes in political authority at the local level. The spirit of democratization that occurred after the New Order regime had a follow-up impact in the form of decentralization with the enactment of Law No.22/2001 on Regional Autonomy which was later revised into Law No.32/2004 and Law 12/2008. The implementation of regional autonomy is an entry point for the rise of identity politics at the local political level. This condition occurs in the megapolitan city of Jakarta, whereas the capital of the country inhabited by residents from various identities. Identity-based mobilization was actualized by the pair of gubernatorial candidates who competed in the 2012 DKI Jakarta gubernatorial election, especially in the second round between the incumbent governor Fauzi Bowo who paired with Nachrowi Ramli (Foke – Nara) who came from the Betawi ethnicity against the pair Joko Widodo – Basuki Tjahaja. Purnama (Jokowi – Ahok) as a blend of Javanese ethnic identity comes from Solo and Chinese ethnicity from East Belitung, Sumatra. Key words: Identity Politic, Political Communication, Social Network Media, Governor Election.
CULTURAL HEGEMONY OF VOICE OF AMERICA (VOA) IN PROGRAM VOA GONDANGDIA (THANKSGIVING EPISODE) ON INDONESIAN DANGDUT RADIO Revi Swandarini; Deavvy M.R.Y Johassan
JURNAL KOMUNIKASI DAN BISNIS Vol. 9 No. 2 (2021): Jurnal Komunikasi dan Bisnis Vol. 9 No. 2 Tahun 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v9i2.771

Abstract

Radio is one form of mass media that is quite easily accessible by anyone. The broadcast programs owned by Radio Dangdut Indonesia are quite diverse. Radio Dangdut Indonesia believes that all its programs are prime time. However, there is one program that according to the author is quite unique, namely VOA GONDANGDIA which incidentally is an acronym for "Goyang Dangdut in Abroad". The practice of hegemony takes place very smoothly, as if the hegemonic group can enter and mingle with the hegemonic group and acculturation occurs as well as the common vision, mission, and needs in these two groups. Through text elements, the practice of cultural hegemony through text dimensions is carried out by VOA (Voice of America) in the Thanksgiving episode of VOA GONDANGDIA program. The hegemony stems from the choice of theme and the many uses of English terms and the atmosphere that is formed so that it can play the audience's theater of mind and form its own opinion about Thanksgiving. Based on the production process of cultural hegemony, it can be seen from the conceptor of the Thanksgiving episode VOA GONDANDIA program regarding his perspective which has already been hegemoned by American culture. In the dimension of social context, America's great power and great access to it through VOA (Voice of America), makes a practice of cultural hegemony contained in the Thanksgiving episode of VOA GONDANGDIA program. Keywords: Radio, Cultural Hegemony, Thanksgiving, Voice of America, Dangdut, Indonesia
THE ROLE OF INSTAGRAM AS A MARKETING COMMUNICATION MEDIA FOR FASHION THIRFTING SALES Yulia Sariwaty; Diny Fitriawati; Maya Retnasary
JURNAL KOMUNIKASI DAN BISNIS Vol. 9 No. 2 (2021): Jurnal Komunikasi dan Bisnis Vol. 9 No. 2 Tahun 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v9i2.772

Abstract

Modernity has changed the social system of society, including marketing communication activities. Advances in communication and information technology support changes in the marketing communication system. Social media facilitates interactive social interaction. Internet technology-based social media also changes the pattern of information dissemination from what was previously one to many audiences to many audiences to many audiences. Thrifting is a term used for sellers of used branded fashion but are still suitable for use. The existence of social media, especially Instagram, is used by Thrift Shops in offering and selling their thrift fashions. Instagram media was deliberately chosen by several Thrift Shops because of the advantages of several features it has in supporting marketing communication activities compared to other social media. Keywords: Instagram, Media, Communication, Marketing

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